At J. ELLINS, we are committed to protecting and respecting your privacy. We collect and process personal information such as your name, address, contact details, property details, financial information, identification documents, and communication records in order to provide estate agency services including valuations, sales, lettings, and property management. This information may also be used to process offers, contracts, tenancy agreements, carry out identity and financial checks as required by law, keep you informed about your property transaction, and send you marketing communications where you have consented or where it is otherwise permitted by law. The lawful bases for processing your data include contract, legal obligations such as Anti-Money Laundering checks, legitimate interests to operate our business effectively, and consent where applicable. We may share your data with professional advisers including solicitors, mortgage brokers and surveyors, with service providers such as IT and marketing platforms, with regulatory bodies and law enforcement where required, and with other parties involved in property transactions such as buyers, sellers, landlords and tenants, but we will never sell your data to third parties. Your information is stored securely and retained only for as long as necessary to meet the purposes for which it was collected and to comply with legal requirements. You have the right to access the personal data we hold about you, to request corrections to inaccurate information, to request deletion of your data where appropriate, to restrict or object to processing, and to withdraw consent for marketing at any time. You may opt out of marketing communications by contacting us directly. Our website may also use cookies to improve your user experience and track visitor behaviour, which can be managed through your browser settings. If you have any questions about this policy or wish to exercise your rights, please contact us at [insert contact details]. You also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk